Get Customers Returning to Your Store With This Game
Why?
You get two benefits:
1. Customers will visit the store more frequently.
2. Their attachment and feelings to the store will increase.
How?
You put a small paper with a message (like “So you found me!? Show me when you’re checking out and get…”) in or under an item in the store (a book for example.) Then publish (on Facebook, Twitter, etc.) that you have hidden a coupon in or under an item in your store, and give them clues to where it is. The clues should help them quickly find the item. The moment they locate the message (they have to come in to look for it), they get whatever you promised (discount, gift, etc.), and you hide it in a new item (the next on your list.) They then share this and the new clues with their friends. You also publish that the coupon has been found and now moved to a new item, and the clues for it. You continue this as long as it’s working (you can change what you give from time to time if you see it’s not attractive anymore.) For each person finding the message, there’ll be many who try, so this should increase traffic to your store.
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Find Unknown Books That You Might Want to Read
Why?
Mostly you are influenced by people close to you or the media, as to what you might want to read. What if you could discover an excellent book that you might like that you would never get otherwise?
How?
A website and app where members have first to list any good book they just read. After a while, the system will start producing a list of books by analyzing all the recommendations of the members, finding out the most valued books, and discard all of the books that are publicly popular (by scanning major “best” lists.) The resulting list will have all the best-recommended books that are not publicly popular – the unknown gems.
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The Least Known but Interesting Websites
Why?
You mostly get to know about the popular websites out there, but there are many small and (yet) unknown ones that are fascinating.
How?
A daily publication of unknown but fascinating websites, hand-picked for their uniqueness, interest level, and the fact they are not well known.
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The Complete “Secrets for Their Success” Tables of Insights
Why?
Daily, you can read articles about one famous person’s secrets of success, and the next week you see another similar article and another about the same person. It would be useful to have a complete summarized view for every such successful person.
How?
A website that publishes an aggregation of all of these “secrets” in one table for each such successful person. One axis is the different sources (articles or authors), and the other is the different “secrets”. You can also see the “score” for each “secret” so you can know the ones that most sources consider necessary.
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Know How Well Your Influence Worked
Why?
Some theorize that it’s not the influence that makes the change in your subjects’ mind but what they tell themselves in their minds after the get your message. It will be beneficial if you knew what it was and if it’s negative or positive.
How?
A mechanism that detects that a visitor to your web page (a sales letter, opt-in page, etc.) is about to act (leave your website as an example), and pops up an overlay on the page that asks them to give a short input to different sections on the page (different influence techniques). You explain that it would help you to better provide what you are offering (you can provide an incentive.) The object of this is to get them to tell you their self-talk – what they are saying to themselves – so you can see if it’s negative, and use that to improve your on-page influence techniques. They can see the original page and new boxes under each section where they can write what they think.
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