How to Be a Marketing Magician
Why?
Magicians have a unique status. They tell you they’re going to fool you, then they fool you, and you still not only allow them to but enjoy it.
How?
Some marketers are truthful. They don’t lie, but still try and manipulate people. I don’t think it’s wrong. Then there are marketers who lie. They create false articles, references, and plainly lie about what they are marketing.
What if we could turn marketing into a sort of magic show. How can we tell them we are going to manipulate them, then manipulate them and then show them we did it – and still have them enjoy the ride?!
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Watch List for Low Level Blogs That Are Used as a Source for Higher Profile Publications
Why?
Online news publications need constant content 24/7/365. They often keep watch on low-level blogs and use materials they find there. It would be good to be up to date on which blogs they use often.
How?
Do a constant crawl of these high-profile publications to discover their sources, and keep an updated list of these sources ordered by topic and probability of being used as a source.
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Help Find the Right Movie for You and Your Friends to Watch
Why?
You want to go to a movie together with a few friends, but it’s hard to find a movie that is acceptable to all.
How?
An app the each one “trains” to know his own taste in movies. When you want to go watch a movie with friends who also have the app, you start the process on your smartphone by selecting a date and time frame, in specifying who are the friends who you would like to go with. The app then communicates with all the other app instances on your friend’s phones and optimizes the current offering to all of your tastes. Everyone will see a list of movies that should be ok with all of you and just clicks on the one they most want. The most voted movie “wins”.
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Medical Help Now App
Why?
You toothaches or you have a splitting headache, maybe stomach cramps etc. It’s not a 911 situation but you need help now. This is for temporary help and comfort as well as quick diagnostic to know if further emergency help is needed.
How?
Have an app where you can with just a few clicks describe the problem and get connected to a doctor (dentist, GP or any specialist) that can firstly get all the details, and secondly come over and help (examine you and give medication if needed). Doctors apply and specify when they are available, and the app connects them with the patients.
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The Beta Club for Cutting Edge Buyers
Why?
Companies need early adopters and raving fans to beta test their products and services. These buyers like to be on the cutting edge.
How?
Have an insiders club where buyers apply to join. They should show some proof that they are true cutting edge buyers in areas of interest to them. In return, when they are accepted they’ll get access to cutting edge new products and services first, well ahead of the market. They’ll also have an opportunity (and responsibility if they want to stay members) to help shape these products’ final version. Everything they buy has a money back guarantee, so no risk for them. Companies pay to access these club members.
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