An Irritating Little Troll Bot
Why?
As an experiment to see how people react.
How?
Crawl (using multiple and changing account) social networks and blogs for comments that seem to be by trolls. Analyze the comment and using similar but opposite words (like antonyms) answer the comment and try and elicit a reaction. Follow the conversation or flame war that ensues. List these conversations on a central site for all to see.
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Why Some Longer Numbers Are Easier to Remember Than Others
Why?
Don’t you find that some long numbers like a phone number or a social security number are easier to remember than others?
How?
Try and find if there is any pattern to the easily remembered numbers, and if it’s consistent with all participants or is there any personal bias.
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How to Be a Marketing Magician
Why?
Magicians have a unique status. They tell you they’re going to fool you, then they fool you, and you still not only allow them to but enjoy it.
How?
Some marketers are truthful. They don’t lie, but still try and manipulate people. I don’t think it’s wrong. Then there are marketers who lie. They create false articles, references, and plainly lie about what they are marketing.
What if we could turn marketing into a sort of magic show. How can we tell them we are going to manipulate them, then manipulate them and then show them we did it – and still have them enjoy the ride?!
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What’s in a Name?!
Why?
Show how names of people and their lives only mean what meaning they give them.
How?
Stop motion animation of letters. Start with two letters and show examples of famous people and interesting things they have done. Add a letter and do it again. Change a letter, add another one, again and again. Start winding down after a while until only one letter remains: I.
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If I Change This Headline Will It Go Viral?
Why?
Test if and how much does the headline influences and predicts the virality of a post.
How?
Take existing blog posts and only change their headline. Track their spread and compare to the previous title. Try and find a formula that can predict virality based on these experiments.
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