Know Their Exact Intent When They Visit Your Web Page
Why?
To better match what you are “selling” with what they are “buying.”
How?
If they stay on the page for a while (enough to indicate some interest), have a question pop up asking them what their intent is. For instance: “Hi. Let me help you find what you want quickly and easily. Please click on the one most relevant to you: 1. I want to buy this now. 2. I am not planning on buying right now but am looking for more information. 3. Other _________.”
Use the input to tailor your immediate response to fulfill their desire (and yours), and collect all answers for later analysis.
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Name Your Price Experiment for Retailers
Why?
- Find out what price is right (at least how your customers see it.)
- Grab attention.
How?
Advertise that for today (or this week) this product can be bought by what the customer thinks is the fair price. The product should not have an MSRP printed on it (like a book), and an important part is, that they read (and maybe sign) explanation for why you are doing it. Most important, is including what is involved in pricing a single product in the shop (explaining the cogs, how long they stay on the shelf on average and how much that costs, shipping to the store, cost of money “sitting in it”. Basically, show them the real cost for the store of offering them the product.) Then they can buy it for what they think is fair.
An analysis should follow this experiment to find out if there are interesting patterns of behavior.
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Independent Fads and Trends Analysis
Why?
Most trend analysis is being published by someone who has some other agenda, and that skews the results.
How?
Start with particular interest area(s) like fashion, online games, technology, etc. The main important point is that it is independent. It’s vetted and curated by experts in the field who are also vetted for no hidden agendas. This will give you a clear view of fads and trends.
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Get Expert Copywriting Help Online
Why?
You just finished writing a piece of marketing material (email, sales letter, etc.) and would like an unbiased expert opinion and suggestions on how to make it better.
How?
An online service where you can get an expert’s opinion and suggestions on what to change to make it better. You can get service at different levels, from a basic one where the expert just analyzes the text without much interaction with you, and up to a full service with background and competitive analysis.
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Wouldn’t You Love to Find the Hidden Marketing Gems Out There?
Why?
Every minute there is a new marketing tactic that works, being used in a new way by someone. Wouldn’t you like it if someone was to keep an eye out for these and publish them?
How?
Mix human-curated and algorithmic search with human analysis to find the best new ways marketers are using old and new tactics. Don’t publish everything, only the best ones. Charge a high fee for membership.
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