A tourist attraction.
Build a bridge-crossing ride on the side of existing bridges with a nice view (hills, rivers, etc.) You get into a transparent pod and ride to the opposite side of the bridge.
You are visiting a large place with lots of things to see and do and would like to know the waiting line situation at all the attractions.
An app that shows you in real time where is the shortest waiting line. You can even set an alert so you get to know where you should go for a short wait.
No time commitment, use for anything.
Buy the VIP card, pre-load with money and use it for all the attractions in a given city or country, without having to make a commitment to a visit time. Just go there and use the card. You can always top it up.