Build Cult Following for a Brand – an Experiment

Why?

The perfect target audience is:
1. Irrationally passionate;
2. Plenty in number;
3. Easily reached.

How?

Use the same techniques used by cult leaders and mystery entertainers, to build a following for your brand. Techniques like: insider language patterns and phrases, us against them (other brands and their followers), segregation, hierarchy, repetitive tasks, inner circles, assimilation, etc.