It might lead to more income and better relationship with the customers.
Show cost of the online information product (making and marketing), how many you need to sell to make a profit, and how many already sold. Emphasize the smaller amount (first the amount sold, when the amount needed to turn a profit is near then show the amount still needed, and when the profit exists then show the profit.)
Some evidence exists showing that physically taking a step back from a product, makes the buyer less likely to delay their purchase.
Use something – an interesting photo or graphics – on your sales page that is best viewed from a larger distance, and tell the reader to do exactly that – take a step back to see it better.
If a pattern could be found that is typical to visitors who convert, it can be useful.
A study to measure the timing of visitor actions to find useful patterns.
More conversions = more results (money.)
Ask for a simple and small help like answering a simple question. Now comes the important part: explicitly thanks them and tell them how much you appreciate their help. Later when they see the CTA, they will be more likely to so.
It would be nice if such a reverse connection exists.
Do a controlled study. Teach one group of people how to increase their productivity, and measure their weight and body fat, and also their level of productivity. The control group is not taught how to increase their productivity and is also measured.