A Simple Experiment to Get Visitor’s Email Address
Why?
Most know wisdom today suggest either “bribing” the visitor into giving away his email address or influencing them to do that out of gratitude. Is there a third simple way?
How?
An experiment. At a certain point during the visitor’s journey on our page, simply ask them for their email address giving no reasons nor bribes. Measure conversion rate compared to current practices not just for getting the email address, but for the most significant conversions like a sale.
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An Experiment in Marketing Conversion by Getting the Buyer Go Back in the Future
Why?
As a marketer trying to sell something, making people think ahead and then back gives them a new perspective that can help you both.
How?
While visiting you website, at some point after they had time and already consumed at least the main points you want to convey about what you are selling, they are already dealing with a decision – to do what you ask them or not, to buy or not – you can ask the following question: “many years from now, when you look back, what would you regret more, saying yes now or saying no?” Measure the conversion rate when using this question and compare to the conversion rate when not using it.
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Find Out the Best Headline Template – an Experiment
Why?
Many headlines templates are known to work well. It would be useful to learn from time to time which ones are the best.
How?
Periodically, test the top headline formulas in different fields (health, money, self-help, golf, fitness, etc.) and publish a leaderboard of what works best for each field.
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A Marketing Experiment With the Swiss Cross
Why?
It will be an advantage to know if the Swiss cross helps conversions.
How?
Do a series of A/B tests using images that include the Swiss cross and images that do not. Logos with and without the Swiss cross, ad images, video overlays, etc. Tests should be done in different interest areas (consumer goods, services, online, retail, etc.)
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Name Your Price Experiment for Retailers
Why?
- Find out what price is right (at least how your customers see it.)
- Grab attention.
How?
Advertise that for today (or this week) this product can be bought by what the customer thinks is the fair price. The product should not have an MSRP printed on it (like a book), and an important part is, that they read (and maybe sign) explanation for why you are doing it. Most important, is including what is involved in pricing a single product in the shop (explaining the cogs, how long they stay on the shelf on average and how much that costs, shipping to the store, cost of money “sitting in it”. Basically, show them the real cost for the store of offering them the product.) Then they can buy it for what they think is fair.
An analysis should follow this experiment to find out if there are interesting patterns of behavior.
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