The Inner Circle for Marketing Experiments and Results
Why?
To get ideas on what is working and what’s not.
How?
Private members only club. You can buy a membership for full price, or get a growing (depending on your contributions – the number, quality and popularity of experiments you publish) discount if you publish your tests and results. Published experiments can be anonymized, but the club operator checks all tests for validity.
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How Do Kids See These Famous People
Why?
We all saw, heard, read about leaders in our times. Most have many facets to their personality that we perceive in a certain way as adults. How do kids see people like Steve Jobs?
How?
Devise an experiment where we expose kids to different facets of these leaders, and then ask them in detail what they though.
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Why Some Longer Numbers Are Easier to Remember Than Others
Why?
Don’t you find that some long numbers like a phone number or a social security number are easier to remember than others?
How?
Try and find if there is any pattern to the easily remembered numbers, and if it’s consistent with all participants or is there any personal bias.
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If I Change This Headline Will It Go Viral?
Why?
Test if and how much does the headline influences and predicts the virality of a post.
How?
Take existing blog posts and only change their headline. Track their spread and compare to the previous title. Try and find a formula that can predict virality based on these experiments.
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