It would be useful to find out how and when can house brands be more expensive than big brands.
A series of experiments designed to test is house brands can be more expensive, and discover the formula of how and when it can be done.
Get to know in what and how do house brands compare to big brands, so you can decide on what’s the best price/value proposition for you.
Publish detailed comparisons showing how house brands compare to their big brand counterpart.