You want your writings to reach as many people on as many platforms and channels you can.
An agency that specializes in taking your writings (articles, blog posts), finding the right channels, and getting your content published.
You are using a CMS to manage your content (like WordPress), so it would be a great feature to manage your outreach campaigns from the same platform.
A plugin that allows you to manage outreach of pages and posts. You can manage:
1. A master list of outreach contacts.
2. Connection to external mail services (like Gmail) for sending outreach emails directly from this plugin.
3. Per post and page CRM-like outreach history and management: who you are trying to reach, what’s the current status, notes, etc.
You want bloggers to write about your story.
A website that lists the official policy and insights of blogs and blogging based publications, and news sites. These are gained from reading between the lines of their own posts about how to pitch them.
You have a new piece of content and would like to reach out to influencers. But who to reach out to?
An automated software service that analyzes your content and based on its aggregate knowledge gleaned from past experiences and constant monitoring of the online content world suggests influencers to be contacted (and the reason why.)