Things are constantly changing, business models evolve, new ones are created, existing ones get less profitable, etc.
A website dedicated to profitability in the (near and far) future. Articles about what is currently changing, new research, new trends, etc., all about maximizing profitability in the future. Where will the highest profits come from? What tools will enable new models? How to convert old models that do not produce much profit anymore to new ones that do, etc.
It might lead to more income and better relationship with the customers.
Show cost of the online information product (making and marketing), how many you need to sell to make a profit, and how many already sold. Emphasize the smaller amount (first the amount sold, when the amount needed to turn a profit is near then show the amount still needed, and when the profit exists then show the profit.)