You Should Surprise Us at Our Retail Store
Why?
A campaign that can have multiple advertising angles: advertising the campaign, the participants, and the results.
How?
Ask customers to bring a surprise to the store relating to an individual product or product category. It should be pleasant and surprising. Each surprise is photographed, videoed and published, and each participant gets a reward for participating. One will also get a big prize – the best surprise.
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Surprise Banner at Retail Store
Why?
Stand out, surprise and delight your customers.
How?
Have mechanism that is surprising to customers that do certain things, like picking up the right product of the shelf. A surprise might be a paper pop up cube places under the product and offering a gift or discount, a banner that unfolds from the top of the shelf when a customer removes a particular product, etc.
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Pre-Paid VIP Retail Service
Why?
For the merchant, it’s income you can count on (and on the customer coming back.) For the regular buyer, it’s a better deal both financially and as a convenience.
How?
Offer your frequent regular clients to pre-pay a certain monthly amount (based on their past records) in exchange for better deals and special VIP service (for instance they can phone in or send an email with their requests and a personal shopper will handpick and prepare them for shipping or pick up.)
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Increase Customer Loyalty and Income With This Simple Retail Technique
Why?
Better customer and more income.
How?
Insert a hand written note or card into each product in your store. The card should thank them for their purchase, reinforce in them that they made the right choice (by buying at your store and that particular product), and offer them a one time offer (expiring within a short period of time – they should bring the receipt as a “proof of time of purchase”.) For each product or product category, you should have a few different versions of the card. For products that have a packaging that does not allow such a card to be inserted, insert it into the bag while bagging their purchase. Handwritten, thank you, reinforcing and offering card.
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Personalized Store Visit
Why?
Get the customers to what they want as quickly and as precisely as possible.
How?
On entering the store, ask them what is their primary interest and give them a lost of options. Based on their answer give a map of where they should look first in the store. Each map is specifically made for the category of interest the customer has picked.
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