If I Had to Read Only One Book on a Particular Subject, What Book Would It Be?
Why?
It’s always good to have a shortcut and start with the best book.
How?
Publish recommendations from leaders in their field, regarding what one book they would recommend and the reasons why.
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Make Sure You Always Give the Visitor an Easy Way to Act
Why?
Don’t let the visitor “work hard” to buy. Don’t be “in his way.”
How?
All through your web page (sales page) don’t forget to ask “Have you made a decision already?” And give them a one-click way to buy.
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The Most Unconventional Counterintuitive Techniques That Work
Why?
Do things that work.
How?
Publish detailed teachings, of unconventional, counterintuitive or controversial techniques that work in many different areas.
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Potted Plants for Your Vacation or Weekend House
Why?
You can’t have potted plants in your vacation house because there is no one to take care of them.
How?
A service that helps you design which plants go where in your vacation house then houses your plants and takes care of them on their premises. Before you arrive for your vacation, the service will ship place them in your house at their designated places.
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Topical Survey for the Best Podcasts
Why?
See what are the recommended podcast by leaders in particular areas.
How?
Survey leaders in a particular area (jazz musicians, psychologists, real estate investors, etc.) what are their favorite podcasts. Compile a top list based on the results and publish. Repeat in a new area.
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