Sell Online Using the Phone
Why?
Selling on the phone is more effective, so why not combine it with online technology (especially for higher ticket items)?
How?
A website with the technology that enables the sales person to help the buyer by controlling what is happening on the web page the buyer is on now (on the seller’s web site.) The sale will either start with a phone call to the buyer by the sales person, or a request by the buyer while on the web page. The sales rep will then continue in parallel on the phone and collaboratively on the web page, controlling and guiding the buyer in both mediums (if he is any good), enabled by the web site technology that allows him to change things on the fly on the web page the buyer is seeing (and only that page – anyone else browsing that oage sees the standard version.)
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Make Your Price Seem Better
Why?
If your price looks like a bargain, conversions should be higher.
How?
If you can divide what you are selling into smaller units (one tip per chapter of your book, one technique per video, etc.), you can then ask the customer how much would such a small unit be worth to him. This will make the whole product (including multiple units) seem more like a bargain.
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Pay to Comment
Why?
A revenue stream and to filter who can comment.
How?
Have a mechanism for people to comment online (on a blog post or an article) only if they pay a small amount.
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Design Studio Based on Calligraphy
Why?
A different approach to design.
How?
A design studio that concentrates on creating different products with calligraphy as the main motif (home decor, beddings, office tools, etc.)
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The Sunday Blog
Why?
Something you can look forward to reading on Sundays, like the supplements of printed newspapers.
How?
A blog that is published only on Sundays, with articles and posts that are more suited for such a magazine for that specific audience.
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