Ask for Help In The Kitchen
Why?
Instead of using google and going through many iterations until you find out how to ask the right question in order to get the results you need.
How?
A central site for the kitchen context. Just type in your question in plain English, and get the right answers (from the site’s own content or other content out there.) It should be easier than a general search because we know the context of the question.
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Photography and Geography
Why?
Show very similar photographs taken in very different cultures across the world.
How?
Let people search for existing photos already on the site and allow them to upload their similar photos if they were taken in a different country or culture.
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Have an Expert Train You Live In-Ear
Why?
Get live help in your ear when (after training) they start working in their new job (sales, services etc.)
How?
Have a concealed in-ear piece transmitting what they hear to the live-helper and receiving real-time help from him.
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What’s Their Number One Question That Worries Them?
Why?
Because if you know what’s their number one worry is you can target them with the right hook to grab their attention.
How?
If you already know your target market (your audience) then create an ad that calls them out and asks them to help: “are you planning to open a new coffee shop? Answer this one simple question and we’ll help you – free”.
The ad goes to a landing page where you ask one question and has an input box for them to write in: “As a new entrepreneur planning opening a new coffee shop, what is the one big question you have? What is it that most worries you, that if you find the answer to would help you the most? Please answer in detail. We collect your and others’ answers and will send you a free report on how to solve your problem.”
Gather all the answers and write a report on the one question that worries the majority of them. Send it to all specifying that this is what worries most.
Then use retargeting to call out again all of the participants (pixel them on the landing page).
From now on advertise based on this question to all future people in the target market.
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Wind-Safe Umbrella
Why?
Umbrellas get turned over by the wind sooner or later, sometimes to the point of destruction.
How?
Have 3–4 strings that become tight when you open the umbrella. They will protect it from turning inside out in the wind, and you’ll still have room to slide in under it between the strings.
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