The Best of (Almost) Everything
Why?
You have something new of interest on your radar and would like to know what are the best brands or specific items in that category.
How?
Have a curated top list on many subjects, from luxury cars to note taking apps, all under one roof (a website), and each curated and explained by an expert in the field.
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Cooking AI Helper Bot
Why?
You would like to cook something and need help, something more than just browsing cookbooks and the internet.
How?
Have an AI bot on any of the platforms (Facebook, iMessage, or even a separate app), that can take your inquiries, understand them and give you some advice or if needed ask more guiding questions. You might write: I would like to grill a chicken quickly in an Indian style. The bot would ask more questions until they can give you a recommendation, and even then you can continue with more requests for information, questions, etc., until you finish cooking.
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Practice Your Pitch With the Target Audience
Why?
You would like to get the attention of someone like a reporter or a VC. You have a pitch that’s short and to the point. How do you know if it’s any good?
How?
Connect people wanting to test their pitch with professionals in their target audience who are willing to help.
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A Controversial Marketing Tactic for Selling to the Affluent by Using Both Exclusivity and Free at the Same Time
Why?
- It has an appeal to the affluent market. Firstly the exclusivity, and secondly by gifting, they can show others that they are affluent.
- It shines a certain light on the brand selling it this way.
- It’s a controversial marketing ploy. Firstly because it’s only available to the affluent, which will offend many who think equality is fair. Secondly because of the contrast of high price and free within the same product.
- It makes the buyer into a distribution channel.
How?
Sell the actual product for a high price for the product category. Give the buyer two things: a guarantee it will never be sold for a lower price; “lower quality” copies to give out freely.
For instance, a book could be priced at $100 or more, and the buyer will get either a certain number of softcover copies of the book, or an ebook (better to make these personalized with his name), that he can give away to anyone for free.
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Cheat With Enhanced Photos of Your Garden ;-)
Why?
You have a lovely garden, but not as nice as you’ed like.
How?
An app that when you take a photo of your garden with, will analyze and show you automatic enhancements based on things you already have in it – like a lusher bed of one of your flowers.
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