Let Your Partying Neighbors Know They Are Too Loud
Why?
You would like them to take notice and do something about it.
How?
A device that amplifies and the loud sounds they are producing and bounces it back at them.
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A Wake Up Alarm With Your Loved Ones’ Voice
Why?
It’s much better than a mechanical sound.
How?
An alarm clock or app that allows you to record your loved one waking you up gently in her voice as the alarm sound.
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Know Their Exact Intent When They Visit Your Web Page
Why?
To better match what you are “selling” with what they are “buying.”
How?
If they stay on the page for a while (enough to indicate some interest), have a question pop up asking them what their intent is. For instance: “Hi. Let me help you find what you want quickly and easily. Please click on the one most relevant to you: 1. I want to buy this now. 2. I am not planning on buying right now but am looking for more information. 3. Other _________.”
Use the input to tailor your immediate response to fulfill their desire (and yours), and collect all answers for later analysis.
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How Does This Hotel Really Looks Like?!
Why?
Hotels understandably show you the best photos of their rooms, grounds and the hotel building itself. These are many times misleading.
How?
A website where people can upload their photos from their real life experience at the hotel. You can browse and look what’s probably a more realistic depiction.
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The Editor’s Picks Magazine
Why?
It’s all about credentials. But not the credentials someone else gives, but the credentials the editor gave. Most magazines write about someone or let them write for them because of outside credentials.
How?
Publish a magazine where the only credential that counts is what the editor thinks. Only articles of personal judgment are published. The people profiled are chosen because the publisher and editor regard them highly, even if they are unknown to most of the world. It’s an entirely personal (but explained) point of view in each and every article published.
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