Why Is Marketing Good and Why Do We Need to Be Manipulated
Why?
It’s an important subject: should we be left alone to decide based on our knowledge or is it ok or even desired that we are manipulated?
How?
An essay deliberating this seemingly opposing views of being rational and being manipulated (irrational.)
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Pricing Techniques in Marketing
Why?
There are many situations and many ways to price. Which pricing is good for what situation?
How?
A book that covers everything from why and when is a yes or no choice to a price is the best, to the sophisticated techniques of multiple pricing options for different segments of the market (up to the individual as a segment.) The book should cover amongst other subjects at least these: the psychology that make these work, the strategic decisions of pricing as a part of branding, the tactical solutions to different situations, publishing prices – when and how, when not to publish prices, take away marketing for higher prices, when is it good to compete on price (and when not to), price elasticity, price, and competition, how to use pricing as a motte, how to have the customer tell you the actual price they’re willing to pay.
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Define Terms for Kids
Why?
When you type “define moratorium” in google most of the time you get a pretty good explanation back. These are mostly hard to understand for kids.
How?
It would be good to have a kids version of these. Maybe in the format of “define moratorium for kids”. Google can do it, but it could also be probably done by a dedicated site that is optimized for this template of a keyword query.
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3D Printed Crown to Replace Your Tooth
Why?
So that the new crown is an exact copy of the old tooth.
How?
Before doing anything, when the tooth is still intact, scan it or take a mold and scan that. Based on the scan print a new tooth from the right materials to use as a crown by the dentist.
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Know How Google Sees Your Page
Why?
You visit a content page you invested time and money in creating, and would like to know how is it doing.
How?
A browser extension that connects to your Google Analytics account and gives you indications as to how Google might see this page’s SEO performance. Bounce rate, scroll rate, returning visitors (to the site), click through rate, etc.
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