The Use of Love in Marketing
Why?
Research shows that the use of love (the word or associated symbols) enhances conversion rate.
How?
Use the word love itself or a heart shape (use cardioid instead of heart when a heart is incongruous) in your communication to increase conversions.
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Pipes for Smoking Made From Cermet
Why?
Cermet has certain qualities that might make it a good choice.
How?
Experiment by making pipes from different types of cermet and field test them by people smoking them with different tobaccos.
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An SQL Based Query Language With a Higher Level Abstraction That Is Specific to Marketers
Why?
For the more technical marketers to easily and flexibility query the database.
How?
Abstract such concepts demographic and psychographic data, history, statistical data, grouping, channels, funnels, conversion, etc., that are useful for marketers. Use these to create a higher level language for quickly and easily build complex queries in the realm of marketing.
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Have Your Car Serviced at Home
Why?
Why waste time going there when they can come to you?
How?
A service with a mobile unit providing diagnostics and basic servicing for your car at home (or another convenient place.) They will come on schedule or when you call them, diagnose any problems and try fixing them on the spot. If needed, they will take your car to be fully serviced and return it to you when done.
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Coffee Drive or Walk Through
Why?
Quickly get your usual or favorite coffee (and cookie, etc.)
How?
Either drive through or walk to the window and get your coffee – no need to talk or do anything. The system recognizes you by your car and smartphone’s proximity. You can also open the app in advance and choose a different one for today.
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