Archive Monthly Archives: October 2016

Multiple Taste Triangle Sandwiches

Why?

You can’t eat all of your favorites at the same time.

How?

Make each bite part of the sandwich a different taste – tuna & mayo, smoked salmon, egg mayo & watercress, etc.

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October 22, 2016

Get an Alert When Your Child’s Head Is Underwater

Why?

Help you protect your kids from drowning.

How?

A swimming cap with sensors and communication unit. When the cap is underwater for a longer period (more than a few seconds), you get an alert on your device (smartphone, special receiver, etc.), so you can check on your child to make sure all is ok.

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October 22, 2016

Time Your Communication Based on Your Subscriber’s Consumption

Why?

You might already use auto email sequences to communicate with your subscriber. The way it’s being done is preprogrammed. You send the emails at a certain pace, regardless of when and if at all they read them. That is not optimal.

How?

At the end of each email have a call to action asking them to help you with just one click, something like: “Did you find this email message useful or enjoyable? Help me by simply clicking YES or NO.” The click will tell you two things: 1. They finished reading it. 2. If they liked it. You can use both to dynamically trigger the next email and also decide which email to trigger based on their reply.

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October 22, 2016

A Slight Shift in Paradigm for Email Marketing

Why?

One of the email’s advantages over other communication channels is that it’s a push medium. You send your message, and it gets in front of them. This is a good thing, but it might also be a disadvantage, especially if your email messages are long because they see it, think to themselves “later,” or even worse “delete.”

How?

What if your email messages would become more pull than push. They’ll have only a subject line (the headline), and the body will just be a link. You gain two advantages: 1. They get used to this format from you, so there’s a higher probability they’ll take a look and not think “TLDR.” 2. When they do read it, it’s on your webpage where you can do a lot more than in their email client (precise tracking, pop-ups, etc.)

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October 22, 2016

Augmented Reality Travel Games for Kids

Why?

You are on a trip with your kids. Teo problems you have: 1. The kids are constantly on their smartphone. 2. They are not all that interested in where you are and the interesting things to see there (monuments, museums, etc.)

How?

Create games for specific cities and points of interest that use the kids’ smartphone to play, while walking through the city. Use the phone’s location and camera to add activities to the games, like finding and discovering things, solve puzzles, collect stuff, etc. At the same time, they’ll learn a lot about the place while having fun.

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