Let the Caller Decide What Ringtone Is Played When He’s Calling
Why?
More fun and constantly changing.
How?
Somehow transfer the ringtone within the calling sequence so when the other party’s phone rings he will hear the ringtone you chose. Of course, they have the possibility to override this if they want a fix ringtone for everyone calling or even just for you.
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A Better Way to Have People Calling You Wait on Hold
Why?
Most solutions involve having to listen to irritating music, ads, radio, etc., all repeating endlessly.
How?
First, have a short sound bite acknowledging this is an irritating situation. Then offer them multiple choices of what to listen to. Different music tracks, the news, tour latest special offers, jokes, etc. allow them to interrupt any time what they are listening to switch to another option.
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How Often, When and Why Do People Actually Go to the Dentist
Why?
Understanding the motives can help dentists treat patients better, and also communicate and market to them better.
How?
A large scale study. Firstly, how many do regularly go as opposed to those that don’t. If they don’t go regularly when do they finally go and why.
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Nostalgia for Something You Never Had or Experienced? How Can That Be?
Why?
You see it all around and probably felt it yourself, a kind of nostalgic yearning for something that – if you really think of it – you never had or experienced (maybe you were not even born then.)
How?
A study of why and how people develop these feelings. Do we have a bias in us for such a feeling, and what triggers might induce this feeling? What is the mechanism behind it?
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Build the Timeline of Your Past
Why?
To have a visual representation of the memorable moments of your past, and do it in an easy way.
How?
An app. Scan or take a photo of your physical memories like the medal you won at school, an old photo, the love letter your first boyfriend sent you, etc. When you are ready, you will see a timeline on screen. Just drag and drop the picture of the memory on the year, then when it zooms adjust its place by dragging it to the month, it happened in. If you know the exact date, you can enter it too, but most of these memories will be at a year, season or month level of accuracy. You can always expand this repository of your past, add notes to each memory, publish it as an image online, print it, publish as an interactive live timeline online, etc.
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