This X Is Like Having Y and Z With a Dash of A
How?
In many areas (wine, cigars, special food, etc.) it is tough to convey what something is really like.
How?
Have a place where people can tell their experience with something new by liking it to a mix of 2 or more other – similar but better known – instances of the same subject. This way when you read about the new product you can have a better idea what it is like even before you buy it and experience it yourself.
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Find Out What Is the Best Way For You To Learn
How?
If you learn in a way that is most suited to you, it will be faster, and you will learn better.
How?
A website where you answer a detailed questionnaire and based on that you will receive specific advice on what are the best methods and modalities for you to learn new things.
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Inspire by Sharing Your Learning Experience
Why?
When you start learning something new, it takes some time to “get the knack” of how to do it. It is frustrating and can stop many from continuing.
How?
Have a place where people can share their learning experience. They can film a series of short movies showing themselves while learning, trying, failing and slowly succeeding (and also giving tips along the way on what worked for them), then upload them so others can see the development from phase to phase. It will demonstrate that things can take time, and it’s worth persevering and inspire others to do the same.
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Convert More Visitors to Buyers With This Double Gift Ploy
Why?
If you are willing to give a discount, try this method for better a conversion rate.
How?
When they visit your store (offline or online) immediately give them a coupon with a particular money value they can spend (you can have a minimum purchase amount set to use this coupon.) Now also inform them that if they buy today, you will give them the same amount again as a present when they pay, effectively doubling their bonus. Now they have what seems like two gifts, but only if they buy now.
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Get a Small Payment Commitment and Convert More Visitors to Buyers With Higher Transaction Values
Why?
It will help you convert more visitors to buyers and have a higher transaction value for such a buyer.
How?
When they enter your shop, ask them if they want to get into a raffle where every day (or week) you randomly select one buyer and refund their entire purchase for that day. They only have to buy a very low-cost raffle ticket (max $1.) You can also decide to donate the revenue from selling the raffle tickets to charity and let them know this.
This little tactic will already convert them from a visitor to a buyer – they already spent money with you. This will now lurk in the back of their mind when browsing at your store: “buying more will get me a bigger jackpot if I win.” If you are giving the proceedings from the raffle tickets sales to charity (and don’t forget to let them know this), they will also feel good about themselves and be more likely to spend more money on themselves.
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