One Time Offer Leading With Discounted Price and Quick Time Countdown
Why?
Create extreme urgency.
How?
On your sales page, after the headline, show a floating countdown timer with the price. The price is heavily discounted and goes up very quickly (5–15 minutes?) until reaching the full price. The timer shows how much time until the next higher price is set. This floating overlay follows the buyer as he scrolls and reads through your sales letter. The timer does not have to be the same for each step nor does the price increase, but the buyer can see what the next price will be. For instance, the first or last timers can be longer. You can also have a final timer after reaching the full price, where you give the buyer some extra time to buy it full price but also get a bonus. You might want to use this tool only on the second visit of the customer.
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Live Conversations Regarding the Book I Am Reading
Why?
You are reading a book and would like to discuss something in it with others.
How?
An ebook reader feature that allows me to see if any others are also reading this book right now (and also filter those who have read the part I am on), and enables me to communicate with them regarding the particular part I’m reading.
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Reading Report Feature
Why?
I would like to see how much I read.
How?
A feature in ebook readers that will show me how much I have read daily, weekly, etc., how much time (in hours) did it take me to read a particular book, and over how many days.
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Intelligent “WHY” Finder
Why?
It’s always useful to know the “why” of your clients, but most of the time what their answer to the first “why” question is not the real reason why.
How?
An intelligent “why” questioning software. You define the first question, for instance, “why do you want this item?”, and the software poses the question to visitors of your website (triggered by certain conditions), and based on their answer, continues to intelligently form new “why” questions until the underlying truth is discovered.
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Can House Brands Be More Expensive Than Their Big Brand Counterparts?
Why?
It would be useful to find out how and when can house brands be more expensive than big brands.
How?
A series of experiments designed to test is house brands can be more expensive, and discover the formula of how and when it can be done.
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