Pricing by Freshness – an Experiment
Why?
Might help self-select different target audiences.
How?
Price relevant products based on their freshness, with (most of the time) the freshest being the most expensive.
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Buy a Print to Go With the Book
Why?
A way to generate more memorable experience for the buyer and more income for the store.
How?
Have particular books paired with a print from an artist. The buyer of the book can get the print as well (for a discounted price) because it “goes” with the print and will enhance their experience.
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Use Delicious Food as a Bonus
Why?
It might be the clincher for the deal.
How?
When advertising your online product or service, use the unconventional bonus of food (like special brownies, gourmet cheese, etc.) Unless you are already selling food online, and if food is very distant from your product, this might make a big difference.
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Augmented Reality Customer Loyalty Program
Why?
Having customers more involved and interact with the products is a good thing.
How?
A loyalty app that uses augmented reality to show the shopper what deals he can get on certain items. He just needs to point the camera at the products and see a new layer of information, small videos in a picture, badges, points, etc.
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Escalator Handrail Advertising
Why?
A new medium for advertising.
How?
Use the escalator handrail to advertise. You can sell specific lengths so that many ads fit a single escalator’s handrail.
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