Take the Museum Shop Into the Exhibition
Why?
Why wait until the end, let the visitors pick up an item when they are most inspired to.
How?
Place merchandise inside the exhibition right next to the exhibits themselves – the right items beside the right exhibits. This way the visitors can take a look, pick it up, and pay on their way out.
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Book Pairings in Retail
Why?
Attention and increased revenue.
How?
Promote in-store book pairings by showing 2–3 books that go together. Either because if someone liked one they would probably like the others, or just as an interesting juxtaposition.
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Food Week for Non-Food Retail Stores
Why?
A fun way to increase attention and revenue.
How?
Advertise a week for a type of food: chocolate, cookies, etc. During that week you will pair a particular specimen of the food product type with a product category at the store. For instance, if a chocolate week is going on, and it’s a bookstore, you might have dark chocolate for sale besides the wine books, chili flavored chocolate besides romantic novels, etc.
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Technical Show Program for Big Shows
Why?
It’s interesting to get to know the “behind the scenes” secrets of big shows.
How?
See a special behind the scenes show program at the show that explains in words drawing and pictures, the “making of” the show – special effects, costumes, etc.
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Scones With Cream and Jam Already Inside
Why?
Ready made deliciousness.
How?
Bake the scones and inject a layer of cream and a layer of jam inside.
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