Sneak a Surprise Into Your Customers Wallet or Purse
Why?
Get them to come back with delight.
How?
Stick a gift or discount coupon on coins. Make it a thin layer of transparent material, so it’s not easily detected when they get their change at the store. Print on it the coupon and sneak such a coin into the others you give them as change. Then watch them come back with delight.
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Use Strange Book Spines to Increase Sales
Why?
Help customers pay attention to your book.
How?
Before publishing your book, go to bookstores and look at the other books’ spines in the section where your book will be. Then have a spine designed for your book that stands out and would attract customers – something that will be so strange that will make them notice it compared to all other books there.
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What Would You Do if You Had One Day In …
Why?
Get advice on how to plan your one day visit to a city.
How?
Have users share their experience and knowledge of what would be the best one-day visit plan for a given city. Other can then search for the city and see many suggestions, helping them form their own plan.
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Alert for Unanswered Messages
Why?
You send a message asking the other party a question or some information but still didn’t get an answer after a while.
How?
A function of the messaging app that detects open-ended questions and alerts you after a while if no reply arrives.
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Augmented Reality Theater
Why?
Rich scenery without the expense of making it and storing it.
How?
Design the scenery using a high-resolution view that looks great. Each person in the audience wears special glasses that use augmented reality to show the scenery behind and around the actors on stage.
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