Archive Monthly Archives: January 2017

Notebooks, Pens and Techniques

Why?

For people who love writing journals.

How?

A shop that offers only quality (but not only expensive) notebooks, pens and books and essays about writing.

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January 8, 2017

Help Raising Your Emails Open Rate

Why?

Most subscribers never open your emails.

How?

Insert the following (or similar) text at the end of your email’s short subject “Click here to get the gist of this quickly” and a link to the web page you are promoting in your email. When they click on the link directly from the subject line, they go to that page, but instead of seeing the page as a normal visitor sees it, they get an overlay window obscuring the underlying page, with a shorter version of the email (or the whole email if it’s short.) When they click on the CTA, they simply get to see the underlying page.

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January 7, 2017

Use Time to Help the Reader and Yourself

Why?

If the visitor to your web page sees how much time they’ll have to spend – even if it’s not short – it’ll might make them more willing to read on.

How?

Show an estimated time that it will take them to read the web page, based on an average reader’s speed. Then as they read and scroll down the page, update the estimation of time remaining until they finish, by taking into account both the remaining unread parts and also their actual speed of reading.

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January 7, 2017

The Paper Jewelry Book

Why?

It’s lots of fun making great looking and creative jewelry from inexpensive paper.

How?

A book that teaches how to make jewelry from paper. Starting with easy to do and building to more complex techniques.

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January 7, 2017

Golden Hour Alert

Why?

Get an alert to go out and make some pictures.

How?

An app that – based on your current location – alerts you when the golden hour begins.

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