Dynamically Restrict What the Buyer Sees

Why?

More choice is attractive to customers, but at the same time reduces their conversion rate – more people see, but fewer people buy.

How?

If you have an e-commerce business, show to each visitor only a limited choice of products (based on their previous behavior, demographics, etc.) Allow them to search or ask for more options, but only show them a limited list of products on the page (preferably no more than 6.)