A Different Approach to Opt in Pop Ups

Why?

To get the visitor’s attention without irritating them.

How?

Have a small sprite animate across the screen, lodge itself to one end of the screen and follow the visitor when they scroll up and down. This can be triggered by time or exit intent just like a normal pop-up. It doesn’t have to be big, a small one might be better, and it should have an interesting image or symbol on it to make the visitor want to click it. Only when the visitor clicks it the opt-in pop-up appears.