A Calculator for Marketers to Make Sure Customers Pick the Price Option You Want to Sell


Presented with two price options, customers tend to (mostly) choose the lower price. Introducing a third price option that is higher than the two previous ones will make most customers choose the upper option of the first two. How do you know how to price these option for optimal success?


A calculator (app or online), where you input the price you want most customers to choose, and will get in return two other prices, a lower one, and a higher one. These, when used properly, will influence most customers to choose the price you want (middle one.) You’ll also get ideas how to package the different price options for maximum effect.

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September 19, 2016

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