A Possible Way to Get People to Pay for Content

Why?

Most people don’t hesitate to pay for a newspaper or magazine but will probably not pay to read something similar on the web. Maybe it’s because they do not get anything physical they can say they own. They miss the feeling that owning something gives because it’s not physical.

How?

A series of experiments trying to have a physical element of owning as part of paying for an online subscription. One way might be to have a printed copy of anything they read and would like printed periodically (weekly or monthly) and delivered to the subscriber. In essence, they get their own magazine – uniquely theirs – in physical form to own forever.