A Simple Experiment to Get Visitor’s Email Address

Why?

Most know wisdom today suggest either “bribing” the visitor into giving away his email address or influencing them to do that out of gratitude. Is there a third simple way?

How?

An experiment. At a certain point during the visitor’s journey on our page, simply ask them for their email address giving no reasons nor bribes. Measure conversion rate compared to current practices not just for getting the email address, but for the most significant conversions like a sale.