An SQL Based Query Language With a Higher Level Abstraction That Is Specific to Marketers
Why?
For the more technical marketers to easily and flexibility query the database.
How?
Abstract such concepts demographic and psychographic data, history, statistical data, grouping, channels, funnels, conversion, etc., that are useful for marketers. Use these to create a higher level language for quickly and easily build complex queries in the realm of marketing.
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