Use Laughter to Get Better Attention and More Clicks for Your Ads
Why?
If you see someone laughing, and it’s not obvious what about, you get curious.
How?
Create a video of someone laughing while staring at something that can’t be seen in the video. Something he is watching or reading on his phone, something of the frame, etc. You can even find many such videos already on YouTube and other video sharing sites. You should caption the video with a headline that leads to what you want to show them when they click. Something that also enhances their curiosity like: “Want to see what all this laughter is about? Click here!” The landing page should continue with this laughter theme and lead to your message. Only use this if you are showing this to a very precisely targeted audience. You don’t want just anyone to click. If you don’t have such a tightly targeted audience, qualify them in the caption, for example (borrowing from a classic): “Want to know why they all laughed and what about when I told them I’m going to be rich?”
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A Marketing Experiment With the Swiss Cross
Why?
It will be an advantage to know if the Swiss cross helps conversions.
How?
Do a series of A/B tests using images that include the Swiss cross and images that do not. Logos with and without the Swiss cross, ad images, video overlays, etc. Tests should be done in different interest areas (consumer goods, services, online, retail, etc.)
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Make Sure No Recurring Charge Goes Through Without You Okaying It
Why?
You get a message that your card was charged for your monthly fee to something you don’t need or want anymore. You meant to cancel the service, but it’s only a few dollars a month, and you always forget until you get the next message you were changed again.
How?
A service that connects to your cards and an app that alerts you when a charge is being made. You have the option to ok it, or cancel this particular transaction or all future ones as well, with a push of one button. You can set a default for when you are not available.
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Check and Alert Before Credit Card Charge
Why?
If you have automatic charges as a merchant (monthly fees you charge your customers), sometimes they are declined. Many of these could be circumvented.
How?
A mechanism that allows you to check a charge in advance without actually charging the card. If you get a reply that the charge will not go through, you can alert the customer before the actual charge is applied to his card. It’s better for the client and you.
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Very Short Pop Up Flash Sale
Why?
Help convert the ones who are just a step before buying.
How?
When a visitor seems to be interested in an item (he spent more than average time on that page, scrolling back and forward reading, etc.), but then seemed to not buy the item and move on to something else (still on your website), you can pop up a one time offer that has a very short time limit (one minute should be more than enough.) It might say something like this: “Get XYZ for $79 instead of the usual $139 price. This offer is only good if you add it to your cart within the next 00:48 seconds.” (The time is an active countdown.) Once it’s in the cart, it should have a small text saying that the discount is only valid if they buy it during their current visit. This will help keep them from abandoning the cart and not finishing the purchase.
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