Augmented Reality Theater
Why?
Rich scenery without the expense of making it and storing it.
How?
Design the scenery using a high-resolution view that looks great. Each person in the audience wears special glasses that use augmented reality to show the scenery behind and around the actors on stage.
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Private Waiting Rooms at the Doctor’s Office
Why?
Make you customers feel like VIPs.
How?
Instead of a common waiting room for all patients waiting, lead each one into a private waiting room. You can have a TV there, serve them coffee, water, etc., have new magazines, and also show them a constant update on what is the foreseeable waiting time.
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Hiding in Retail Plain Sight
Why?
A game to make your customers more involved in shopping.
How?
Print a photo of a part of an item’s packaging, so that if you stick it at the same place as depicted in the photo, you’ll have to take a second look to realize it’s a picture attached to the packaging. On the other side of the photo print a voucher for a gift or a discount coupon. When the customer ones such a “hidden in plain sight” voucher they can take it and use it to get the gift or discount.
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Crowd Sourced Book Abstracts
Why?
Get the most important points of the book without needing to read it, then read it if you want to dive deeper.
How?
A website that allows anyone to write a summary of a book (non-fiction, business books, or even fiction) using a template of what needs to be in brief. And of course, anyone can read these summaries to get the gist of the book.
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Let Visitors Edit Your Landing Page
Why?
Get insight on what might be working and what doesn’t, while at the same time getting the visitor to go through the landing page again, giving you another chance to convert them.
How?
Have an exit intent pop-up asking the visitor to help you with the page by clicking the parts they liked or disliked and giving their input on them. If they agree they’ll be shown the page again but now when they click on a paragraph or select a sentence, they will get to choose if they liked it or not and write their short explanation as to why.
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