Destination Tablets at Airports
Why?
You are about to fly for a vacation and realized you don’t know enough about your destination.
How?
Sell small cheap tablets at airports that have comprehensive written and video information about destinations, plus a GPS navigation software. You pick up the tablet with your destination or have multiple destinations uploaded to the tablet on the spot in minutes, and when you finish your vacation, you still have a tablet you can use for other things. You can also sell internet access packages to include with the tablet for the destination mobile system.
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Pricing by Freshness – an Experiment
Why?
Might help self-select different target audiences.
How?
Price relevant products based on their freshness, with (most of the time) the freshest being the most expensive.
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Buy a Print to Go With the Book
Why?
A way to generate more memorable experience for the buyer and more income for the store.
How?
Have particular books paired with a print from an artist. The buyer of the book can get the print as well (for a discounted price) because it “goes” with the print and will enhance their experience.
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Use Delicious Food as a Bonus
Why?
It might be the clincher for the deal.
How?
When advertising your online product or service, use the unconventional bonus of food (like special brownies, gourmet cheese, etc.) Unless you are already selling food online, and if food is very distant from your product, this might make a big difference.
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Augmented Reality Customer Loyalty Program
Why?
Having customers more involved and interact with the products is a good thing.
How?
A loyalty app that uses augmented reality to show the shopper what deals he can get on certain items. He just needs to point the camera at the products and see a new layer of information, small videos in a picture, badges, points, etc.
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