Rich scenery without the expense of making it and storing it.
Design the scenery using a high-resolution view that looks great. Each person in the audience wears special glasses that use augmented reality to show the scenery behind and around the actors on stage.
For the customer, it’s a fun way to get better service, deals, and other benefits. For the retailer, it’s a wealth of new information they can use in their sales funnels.
An augmented reality app. The customer points it at different items in the store and immediately gets extra information about it: reviews of other shoppers, how many “loyalty points” will he get for buying it, is there a special deal on it only for loyal customers (or only for him based on his profile), what are similar items that he might be interested in, etc. This is very similar to shopping online in that the customer is constantly giving the retailer feedback by every action they take, every item the seem interested in. It brings the benefits of online shopping to both the customer and retailer.
See all the connections you have around.
An app that overlays your LinkedIn connections on the real life camera view of the world. You just point the camera at a spot and see who of your connections is working in that direction (within a certain distance.) Move the camera around and see information about everyone who is around you. See their picture, name, and place of work. Click on them and get their profile and directions for getting there.
Get to know what others think about the shop you’re about to enter.
An augmented reality app that shows you both before going in (by pointing the camera at the shop), and after your already inside (by pointing the camera at different spots in the shop), what others have written about it. General reviews, reviews on specific items, etc. you can, of course, leave you own review.
Learn and have fun.
An augmented reality app. When you see something while walking that you think is interesting, or you know an interesting fact about it, maybe you discovered something, etc., you just launch the app, point the camera at the object and annotate it with your insight. You can also check and see what others have contributed regarding this object or other objects around you (buildings, signs, flowers, etc.)