Do things that work.
Publish detailed teachings, of unconventional, counterintuitive or controversial techniques that work in many different areas.
See what are the recommended podcast by leaders in particular areas.
Survey leaders in a particular area (jazz musicians, psychologists, real estate investors, etc.) what are their favorite podcasts. Compile a top list based on the results and publish. Repeat in a new area.
To get rid of all the negativity and want to see something positive, relaxing and happy.
A video channel dedicated to showing only positive videos. They don’t have to be exciting, just showing everyday scenes with normal people living in a happy moment in time.
Criminals are amongst the best innovators.
Publish a book of stories of criminals and how they innovated (by finding the holes in the system, thinking of new uses of new tools, etc.) and reluctantly helped advance knowledge.
Make sure that when you visit a city or country, you don’t miss on these.
A website dedicated to the best dishes in each city and country. Where to eat them, and even how to make them at home.