Many people attribute at least part of their success to their routines and habits. Get to see what they do.
A series of interviews (audio, video, and/or text) of famous and successful people about what they do after they get up in the morning and before they go to sleep at night.
Get a constant stream of people who answer surveys.
Place these kiosks where a lot of people come through. Make it a game. Some game elements can be:
– Have the surveys done in a delightful and different way each time.
– People who play and give an identification (email or phone number) get to be on a leaderboard of most surveys done, within a period of time, most questions answered etc.
– Allow participants to view on the spot or get the results by email.
Grab attention and stand out.
The best list to have is of paying customers. This will make sure you have only customers on your main list.
If you publish articles and posts on your own, you want to enhance them with an image, a photo or an icon. It’s tedious and time-consuming to search for the right image with the right license.
Have a search engine that takes text or a URL of a web page, and based on that text find you the right images with the right license (probably some version of Creative Commons.)