If you need to make a decision and don’t have enough information.
Ask a lot of people (using your social networks for example) what they would do, then do the opposite. The “common knowledge” is what get the majority to where they are – average. You have a much better chance of getting better results, doing the exact opposite of what they would do.
Many military battles have hidden lessons the can be applied to business today. It’s in the leader’s thinking, the planning and execution.
A book telling the stories of these battles and what can we learn from each one.