Controversial Campaigns Unlimited?

Why?

Controversy is sellable. It’s attention grabbing and people react to it, write about it etc.

How?

Have a secret agency that specializes in creating publicity with controversy. You as the client who want the publicity will work with the agency to pinpoint what could be used in your specific case, as well as what are the boundaries, how far can the agency go, in what areas and subjects, as well as where not to go.