Create a Better Connection With Your Startup’s Target Audience

Why?

Building a new product or service relies on feedback from your target audience. Especially when initially testing quickly and repeatedly your assumptions and solutions.

How?

Either create yourself or partner with an existing public establishment (a coffee shop), and have a place where your target audience can hang and get special treatment (free or cheap food and drinks, comfortable armchairs, daily reading materials, and anything that makes them feel it’s “their private club”), in return for their participation and cooperation. A place where you can have planned meeting as well as ad-hoc ones (initiated by either side.)