Dynamically Restrict What the Buyer Sees
![Shopping Cart](https://mydailyideas.com/wp-content/uploads/2016/06/shopping-cart-2-250x250.png)
Why?
More choice is attractive to customers, but at the same time reduces their conversion rate – more people see, but fewer people buy.
How?
If you have an e-commerce business, show to each visitor only a limited choice of products (based on their previous behavior, demographics, etc.) Allow them to search or ask for more options, but only show them a limited list of products on the page (preferably no more than 6.)
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