Get More Opt Ins
Whether you want them to opt-in to your email list, or a continuity program, a higher and more committed opt-in rate is desirable.
Don’t use forced continuity (lots of refunds, complaints, payment processors don’t like it, etc.), or opt out. In both cases, you have one option that is checked. This is not as strong because it is a passive decision by the customer, and he is not making any real commitment to this choice (and he will opt out quite quickly.) Instead, give him two options to choose from. By making him “declare” his choice, he will have a higher degree of commitment. To further enhance this, also show him what he’ll lose by making the wrong choice, for instance: “Yes I need continuous help and today I will get the monthly membership for 30% less” and “No I never need any help, and I don’t mind losing the special 30% discount price and paying 50% more when I do need it and want to join.”