Help Convert With Dynamic Pricing
If you believe that you stumbled upon a special (mistake) price that might go away, you’re more likely to take it.
First show the higher regular price. Then show them a lower price – as if by mistake. You can do this by taking them to a different web page and then back, displaying the “mistake” lower price on their return. You can even use the two prices on the same page, by having a higher priced button on the top of the page, and a “mistake” lower price lower down the page.
For items that vary in price (like airline tickets), first show higher price, then lower one so the customer has an incentive to buy now so he won’t lose the lower price opportunity