Higher Engagement With Post Box Flyers

Why?

Most flyers go directly from the post box to the trash can.

How?

Use the flyer to do just one thing: get their attention to participate in a game where they can win a prize. Similar to only selling the click in an online ad, you should only sell the first action: they should join the game. The game (treasure hunt, riddle, online and offline) then leads them to you through a funnel.