How to Be a Marketing Magician
Magicians have a unique status. They tell you they’re going to fool you, then they fool you, and you still not only allow them to but enjoy it.
Some marketers are truthful. They don’t lie, but still try and manipulate people. I don’t think it’s wrong. Then there are marketers who lie. They create false articles, references, and plainly lie about what they are marketing.
What if we could turn marketing into a sort of magic show. How can we tell them we are going to manipulate them, then manipulate them and then show them we did it – and still have them enjoy the ride?!