Know Everything About Your Facebook Fan
To find out new communication channels to each one, their email address, phone number, etc.
Build an automated system that polls the Facebook API for all the data on new fans. Then use other external services’ and their APIs to gather new information. The system can then connect to your other marketing automation services to feed them the new information. It can also build aggregate sub-segments based on demographic and psychographic groups it finds of fans that are very similar to each other.