Non-Buyer Testimonials


  1. You want to make sure you only convert the right kind of client.
  2. Interrupts their normal expectation for “sales” experience, which leads to more openness to your message.
  3. Enhances your credibility.


Use testimonials of people who didn’t buy and their reasons for not buying. It should be presented as a positive: “I didn’t buy because X but would have bought because of Y and Z” where X is a benefit that they don’t need or does not apply to them, and Y and Z are also benefits that do.

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January 20, 2017

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